Transform Your Business with The OMNI Method

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What is the Omni Channel Method?

Omni channel is a customer centric strategy that enables customers to move seamlessly throughout the purchase journey.

The Omni channel method has 4 key elements

  1. Customer Needs and Expectations
  2. The Customer Journey
  3. Seamless Channel integration
  4. The Customer Experience

You can sign up for a free evaluation of your business on the four key Omni channel Method elements.

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BeOmni Online Strategy Program

BeOmni is my step-by-step signature program designed for retailers who want to transform their business from Multi channel to Omni channel retailing.

BeOmni is an online program with weekly workshops and assignments. It is designed so that you can tailor an Omni channel strategy to your customers and your business.

BeOmni will enable you to take strategic steps into the future.

BeOmni is the only online Omni channel strategy program available.

You can contact me and schedule a free call if you want to know more and evaluate if the Omni Method is suitable for you and your business. No commitment at all.

About me

I am an Omni channel Coach, Speaker and Consultant

For the last 5 years I have been a doctoral researcher investigating how retailers can transform their business and adopt Omni channel strategy.

I have led strategic retailing transformation projects in large organisations, both as a General Manager and Consultant. I have also founded and run my own online retail business.

I have spoken about the various aspects of Omni channel at conferences, in organisations and led many workshops about Omni channel transformation.

I realised that there are many retailers out there that need strategic guidance to adopt Omni channel strategy and this is why I developed the BeOmni online program where I combine my industry experience with my doctoral research.

“If you can’t fly then run. If you can’t run then walk. If you can’t walk then crawl, but whatever you do you have to keep moving forward”.

Martin Luther King Jr.


“Edda Blumenstein is in my opinion one of the main expert when it comes to the integration of digital media or mode OMNI channel strategy for the company. That is why we chose it to manage such a project for Icepharma. Edda managed the project of single genius, enchanted participants, worked quickly and professionally. She delivered the project extremely well so it was easy to work start implementing it with a clear focus of where we are heading. We will undoubtedly continue to use her forces.”

Þuríður Hjartardóttir, General Manager Retail, Icepharma

“Edda was the leading consultant of the Kringlan’s development of a new digital strategy. The project is huge because because of major changes in retail in terms of technological progress. She led the project with great professionalism and energy. Right from the start, she set out a work schedule and followed it closely in every way and infected enthusiasm. Edda will continue to work closely with us in introducing digital innovations – as she is a unique expert.

Baldvina Snælaugsdóttir, Marketing Director of Kringlunnar Shoppingmall

“Edda Blumenstein was one of the speakers at Krossmiðlun 2018. This year the topic we were trying to untangle and learn more about was Data and how we can use it in marketing. With her expertise in Omni Channel she added excellent insight to the topic. Well spoken and professional speaker who I hope to continue working with through her counselling service”.

Vigdís Jóhannsdóttir COO Pipar\TBWA

“Edda came and shared her insight with our organisation about seamless customer experiences. It was fantastic and everyone was talking about it after. We have already started implementing actions based on what we learnt. Thank you for sharing your insight with us!”

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